How to Create an Innovative Culture: The Extraordinary Case of SRI

Most efforts to change an organizational culture fail. Efforts to create an innovative organizational culture are typically even less successful. Yet some succeed. One extraordinary example is SRI International (SRI), the creator of Siri, the personal assistant on the iPhone. 

Keep reading Steve Denning's article here, which explores seven elements critical to creative an innovative culture. Steve Denning is a contributor to Forbes, writing about radical management, leadership, innovation, and narrative.